Podcasting is a great entryway to the world of content marketing.
According to Nielsen, 75% of the US Population is familiar with the term Podcasting, and over 16 million Americans would consider themselves “avid podcast fans”. This means there is tremendous opportunity for you to increase your brand awareness, authority and impact by staring a podcast of your own.
Podcasts are a great way to get into content creation, because they don’t require you to do your hair or makeup, or worry about nervousness in front of a camera. You just show up, press record, then publish.
In this video, I’m going over the pros and cons of podcasting, and giving you my software and equipment recommendations for starting a podcast of your own.
Benefits of Podcasting:
- Podcasts are easy to set up
- Podcasting positions you as an expert.
- Podcasting give you access to top professionals in your market
- Podcasting has very high engagement
Downsides to Podcasting
- It can be hard to build an audience.
- Outreach is time consuming
- Equipment upgrades can be expensive